Cookies, in plain words.
What this site keeps in your browser, and why.
Only the cookies this site needs to work are set straight away. Anything else, such as analytics or marketing, only runs if you say yes in our cookie banner.
Last updated: 10 November 2026.
What cookies are
Cookies are small files a website saves in your browser. Similar tools, like your browser's own local storage, do the same sort of job. UK law (the Privacy and Electronic Communications Regulations, or PECR) says a site must ask before storing anything like this, unless it's strictly necessary or something you've asked for.
Your choices
When you first visit, a cookie banner from CookieYes asks which optional cookies you're happy with. You can accept all, reject all, or choose by type. Nothing optional is set until you say yes, and you can change your mind at any time using the cookie settings on the site.
- Necessary: needed for the site and the banner to work, so these are always on. They include remembering your choice in the banner itself.
- Analytics: help us see how the site is used, so we can improve it. Only on if you accept.
- Marketing: only on if you accept.
What we keep in your browser
The one thing we store ourselves is a tiny setting. If you pull the light cord to switch between day and night, we remember your choice so the site looks the way you left it next time.
- Name:
sc-theme - Type: local storage, not a cookie
- What it holds: the word "day" or "night"
- How long: until you clear your browser's site data
It's only saved when you choose a theme, it never leaves your device, and we can't see it. Because it's something you've asked for, it doesn't need your consent.
Other services
We use Google Tag Manager to load the cookie banner and, if you accept them, our measurement tools. Google Tag Manager itself doesn't set analytics or marketing cookies, but the tools it loads can. When you accept them, the information they collect is shared with the provider of that tool, such as Google, whose own privacy policy applies. The full list of cookies, with what each one does and how long it lasts, is in the cookie settings on the site.
Some images on the site load from Sanity, the service that stores our blog posts and case studies, and the site itself is delivered by Cloudflare. Neither sets tracking cookies through this site. Cloudflare may occasionally set a short-lived security cookie to tell people from bots, which is strictly necessary to keep the site safe.
The Instagram, LinkedIn and Facebook links in the footer are plain links. Nothing from those sites loads until you click one, and then their own cookie policies apply.
Clearing it
You can change your banner choices at any time from the cookie settings on the site. You can also clear the theme choice, and any cookies, through your browser's settings, usually under "Privacy" or "Site data". The site will simply go back to its daytime look.
Questions
Email hello@staycreative.design and we'll happily explain. For how we look after your details more generally, see our privacy page.